As a Content Strategist and Conference Producer, I bring a unique blend of writing expertise, research skills, and stakeholder management to digital product development.
My background spans copywriting, content creation, community management, and event production—all of which have honed my ability to understand audience needs and craft meaningful experiences.
With a psychology degree and experience working across diverse industries, I approach my work with a research-first mindset focused on creating intuitive digital experiences that address real user problems while meeting business objectives.
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This portfolio showcases my published work, including event pages and insight articles I wrote to drive sales and marketing. As a conference producer, I created well-curated and thoroughly researched content for forums, award shows, and exclusive segments like breakfast dialogues and power lunches, connecting C-level executives across Australia, New Zealand and Southeast Asia. I had to adhere to sponsor briefs, branding, and also did ghost & speechwriting. I also managed and worked with marketing teams in the company to publish posts on WordPress and LinkedIn. Additionally, this includes an article from my freelancing work.
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Services
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01
Drawing from my psychology background and extensive research experience, I conduct thorough user research to identify pain points and opportunities. My experience interviewing c-suite executives and analyzing market trends enables me to translate complex user requirements into clear design direction and actionable insights.
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02
Leveraging my background in copywriting, content creation, and event production, I excel at organizing information in intuitive, user-friendly ways. My experience drafting marketing copy, website publications, and curating social media content translates directly to creating content frameworks that guide users naturally through digital experiences.
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03
My proven track record in stakeholder management and cross-functional collaboration enables me to bridge the gap between design, development, and business objectives. As demonstrated at Tech Safari, K&M Events, Public Sector Network and OpenGov Asia, I identify operational opportunities and implement processes that streamline workflows and improve team efficiency—ensuring delivery of high-quality user experiences.
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